Bailey & Jools

UX/UI design
Shopify custom theme development
Conversion rate optimization (CRO)
On-going support

What we did for Bailey & Jools

We rebuilt the Bailey & Jools Shopify store from the ground up. The original theme was poorly coded and visually unappealing. We delivered a strategic UX/UI design and a fully customizable theme, enabling quick updates for new campaigns and product launches. Our collaboration with their marketing director was key to this success.

See it live

Worked side by side with their marketing director
A strategic UX/UI design for the whole store
Rebuilt the store from the ground up on a custom Shopify theme
Sections the team can update for each campaign and launch
UX/UI changes aimed at a higher conversion rate
Ongoing support, growing the store side by side

How it all came together

UX/UI design
A strategic design for a better shopping experience
Custom theme
Rebuilt from the ground up, quick to update
CRO
Improvements aimed at the conversion rate
Ongoing support
Growing the store with the client

Bailey& Jools: Sales up 250‑300% right after launch

What problems were we faced with?

Bailey & Jools' old Shopify theme was poorly coded, making it difficult to update and manage. The bad user experience and interface led to a low conversion rate and a high bounce rate. The customizer was very limited, making it time-consuming, expensive, and challenging for our client to execute her marketing initiatives efficiently.

How we solved them

We redesigned and rebuilt the entire store with a fully custom Shopify theme. Our conversion rate-oriented UX/UI improvements enhanced the shopping experience. Sales increased by 250‑300% immediately after the new website went live. We continue to provide ongoing support and grow the store side by side with our client.