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A woman in a dusty pink jersey hijab next to the new VoileChic product page, with its colour swatches and add to cart button

VoileChic

  • Shopify custom theme development
  • On-going support

What we did for VoileChic

We rebuilt VoileChic’s Shopify store from scratch to resolve performance issues and poorly developed custom features. We created a custom theme with optimized UX/UI design, seamless functionality, and faster loading speeds, delivering a high-performance, scalable store.

See it live: VoileChic, opens in a new tab
  1. Traced the slow store to poorly built custom features

  2. Rebuilt the store from scratch on a custom theme

  3. Theme code built for speed, with best practices throughout

  4. UX/UI improvements for a better shopping experience

  5. Sections and pages the team can add in‑house

  6. Ongoing support once the new store was live

How it all came together

  • Speed

    Loading times significantly improved

  • Custom theme

    Rebuilt from scratch, ready to scale

  • UX/UI

    A better shopping experience

  • Easy updates

    New sections and pages, added in‑house

VoileChic: A fast, scalable store

What problems were we faced with?

VoileChic’s previous Shopify store suffered from severe performance issues due to poorly developed custom features and inefficient theme architecture. The store was loading slow, affecting the user experience and conversion rates. Additionally, the existing theme customizer lacked flexibility, making it difficult for the client to update content, add new sections and pages in‑house.

How we solved them

We rebuilt the VoileChic Shopify store from scratch, developing a fully custom, high-performance theme optimized for speed, UX/UI, and scalability. By implementing best practices in theme development, we significantly improved loading times and streamlined functionality. Our strategic UX/UI enhancements created a better shopping experience, while the new theme architecture allowed the client to manage and update their store easily.

Screenshots of the live store at voilechic.com, taken on 18 October 2026.

The VoileChic homepage: three women in pale hijabs among flowers, under Hijabs for everyday wear and a Shop Now button
  • The homepage on a phone: women in green hijabs, Hijabs for everyday wear and a Shop Now button
  • Further down the homepage on a phone: the Premium Modal Hijabs banner, and a mother and daughter in pink hijabs
  • The All Hijabs collection on a phone: two women in brown and grey jersey hijabs, with prices and reviews
  • The Premium Jersey Hijab on a phone: a woman in a soft brown hijab, the price and its reviews
The All Hijabs collection: four women in jersey, chiffon and modal hijabs, with names and prices
The Premium Jersey Hijab product page: a woman in a soft stone hijab, the price, a row of colour swatches and add to cart

More case studies

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