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A Dogue de Bordeaux sitting by bowls of fresh food, next to The Dog Nutritionist's product page for the Dog Transformation Starter Kit

The Dog Nutritionist

  • UX/UI design
  • Conversion rate optimization (CRO)
  • On-going support

What we did for The Dog Nutritionist

TDN reached out to us for priority support in executing their marketing initiatives, including launching new product pages, calculators, and improving their conversion rate. We design, develop, conduct A/B testing, and communicate with their team almost daily.

See it live: The Dog Nutritionist, opens in a new tab

  1. Priority support for the team's marketing plans

  2. New product pages and calculators, designed and built

  3. New pages that fit the existing theme, so it feels like one site

  4. A/B tests to improve the conversion rate

  5. Step by step improvements, talking with their team almost daily

  6. Next: the whole store redesigned and rebuilt

How it all came together

  • UX/UI design

    New pages with a consistent look and feel

  • Development

    Built on their existing codebase

  • A/B testing

    Tests to improve the conversion rate

  • Ongoing support

    In touch with their team almost daily

The DogNutritionist: The conversion rate is already increasing

What problems were we faced with?

The current theme was poorly coded and designed, but the client did not want a full revamp. We had to adapt to their existing codebase while improving the design on the new pages we produce, ensuring the website maintained a consistent look and feel rather than feeling like two separate sites.

How we solved them

Through close collaboration with their team over the past months, we have been tackling improvements step by step. Now, we are making a bigger leap, and soon, the entire store will be redesigned and rebuilt. The conversion rate is already increasing.

Inside the store

Screenshots of the live store at thedognutritionist.com, taken on 18 October 2026.

The Dog Nutritionist homepage: Natural dog health solutions that keep your best friend out of the vets, beside a photo of Cam holding his dog in a kitchen
  • The homepage on a phone: the same headline, Cam with his dog, and an orange Shop Now button
  • The homemade dog food calculator on a phone, asking for the dog's weight, age and activity level
  • The Products collection on a phone: health support plans, recipes and the starter kit, with prices
  • The Multi-Vitamin Meal Topper on a phone: 541 reviews, the price, and one-time purchase or subscribe and save
The calculator page: The Homemade Dog Food, asking how much the dog weighs, how old it is and how active
The product page for the Multi-Vitamin Meal Topper: the pouch, 541 reviews, purchase options and an orange add to cart button

More case studies

See all our work

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